Wilks Development Welcomes TYLER’S as First Retail Tenant at Firefly Park
Texas-based sportswear retailer to anchor Aurora, Firefly Park’s 18-story residential tower, opening Fall 2027
FRISCO, TX [February 12, 2026] – Wilks Development announced today that Texas-based sportswear retailer TYLER’S has signed a lease for 16,653 square feet on the ground floor of Aurora, the 18-story high-rise residential community at Firefly Park. TYLER’S will serve as the first retail tenant in the 217-acre mixed-use development, occupying approximately 13% of the project’s phase-one retail space. Kobalt Investment Company represented Wilks Development in the transaction.
The new location will mark TYLER’S ninth store in Texas and is scheduled to open in Fall 2027, alongside Firefly Park’s first phase. Phase one will include approximately 123,000 square feet of retail, 420 residential units, approximately 175,000 square feet of office space, and a hotel.
“TYLER’S is a natural fit for Firefly Park and the experience we’re creating,” said Kyle Wilks, President and CEO of Wilks Development. “Their energy and authenticity align with our vision for a highly walkable, nature-forward destination in Frisco’s evolving urban landscape.”
Wilks Development plans to announce additional retail tenants in the coming weeks.
"Firefly Park reflects exactly what we look for when opening a TYLER’S in a new community. It is a thoughtfully planned, family-oriented space built around connection and shared experiences, backed by a team whose values align with our own. Firefly Park creates a natural gathering place where we can show up as more than just a retail store and contribute to the local community. We are excited to be part of a destination that truly feels close to home," said Dale Grimes, TYLER’S owner.
Originating in Tyler, Texas, in 1978, TYLER’S is a premier destination for athletic performance and lifestyle apparel, offering over 350 brands, including The North Face, Patagonia, Free People, UGG, and more.
Upon full buildout, Firefly Park will feature 4 million square feet of Class A office space, 400,000 square feet of retail, dining, and entertainment, 1,200 hotel rooms, 230 townhomes, and 1,970 residential units.
At its center is a 45-acre signature park and open space featuring a chain of ponds, an illuminated outdoor art walk, miles of hiking and biking trails, and year-round programmed gathering spaces.
For more information about Firefly Park, please visit fireflypark.com or @fireflypark on Instagram and Facebook.
###
About Firefly Park
Firefly Park is a 217-acre mixed-use development by Wilks Development in Frisco, Texas, featuring residences, retail, dining, office, and 45 acres of connected green space. Opening in 2027, the project unites a nationally recognized team of partners including Sasaki for park and landscape design, BOKA Powell for office and hotel, Hord | Coplan | Macht for retail and multifamily, Kimley-Horn for civil engineering, and UNStudio for concept design. Designed as a modern live-work-play destination, Firefly Park will connect people to nature, entertainment, and community—establishing a vibrant, walkable district in one of the nation’s fastest growing cities.
About Wilks Development
Wilks Development is a Texas-based real estate development and investment firm committed to creating exceptional spaces that enrich the lives of communities. Founded in 2012 by brothers and third-generation masons Kyle and Josh Wilks, along with their cousin Jess Green, Wilks Development has built a diverse portfolio that focuses on sustainable growth and community enhancement, ensuring that every project contributes positively to the areas it serves. For more information about Wilks Development, visit our website at wilksdevelopment.com or follow us on LinkedIn, Facebook, and Instagram at @wilksdevelopment.
