Wilks Development and Firefly Park to take flight at ICSC Las Vegas

Few events in the bustling realm of commercial real estate hold as much significance as the International Council of Shopping Centers (ICSC) in Las Vegas. It’s the ultimate convergence point where industry leaders, innovators, and visionaries gather to showcase the future of retail. Our team stands among the exhibitors at this prestigious event, poised to illuminate the landscape with our groundbreaking project: Firefly Park.

Firefly Park, strategically located in the heart of the rapidly expanding Frisco, Texas, at the Dallas North Tollway and Hwy 380, adjacent to PGA of America and the upcoming Universal Studios Kids Resort, offers a distinctive blend of urban elegance and natural charm with a 45-acre park. This fusion of city life and outdoor tranquility presents a contemporary, interconnected lifestyle that will enthrall every resident, professional, and visitor. The location is easily accessible from major highways and is surrounded by a thriving community with a wide range of amenities, making it an ideal place to live, work, and play. 

At ICSC Las Vegas, we will showcase Firefly Park, inviting attendees to position their brand in a prime location with exclusive lake—and park-facing retail spaces tailored to captivate an upscale yet family-friendly audience. Through dynamic visuals and stimulating discussions, we will unveil the vision behind this transformative project. Firefly Park is not just a location; it’s an immersive experience, providing an ideal setting for your business to thrive. 

But Firefly Park isn’t just about commerce—it’s about connectivity. What sets Firefly Park apart from nearby developments is its $50 million Sasaki-designed park, which features multiple event venues, family-friendly playgrounds, winding trails, serene ponds with fountains, and iconic viewing decks. We are creating a place that preserves and celebrates the land’s unique qualities and allows residents and visitors to touch the outdoors wherever they are. It’s a place where people don’t just shop; they come together and create memories. This unique experience is what makes Firefly Park a must-see for all.

As we take center stage at ICSC Las Vegas, we invite attendees to envision Firefly Park’s possibilities and join us to be part of something truly extraordinary. Stop by Central Hall, 2914G, and visit with us and Kobalt Investment Co. to learn about this extraordinary project and pick your storefront. This is your chance to be part of a project that is set to redefine the retail landscape.